Giant Food Announces the Launch of the 17th Annual Pediatric Cancer Fundraising Program; Goal to Raise $2M in Honor of September’s Childhood Cancer Awareness Month
LANDOVER, Md. — Giant Food, the leading regional food retailer in Washington, DC, today announces the launch of its 17th annual childhood cancer fundraising program to support childhood cancer research initiatives during Childhood Cancer Awareness Month. During the eight-week program, which runs from August 13 to October 8, Giant aims to raise at least $2 million from the sale of $5 coupons worth more than $30. All funds raised will be donated to Johns Hopkins Kimmel Cancer Center and The Children’s Cancer Foundation, Inc. (CCF) to support ongoing cancer research.
Since the program’s inception in 2005, Giant Food has raised more than $25.7 million for childhood cancer research. During the campaign, Giant customers can participate by purchasing a coupon booklet from their local store. New this year, Giant Delivers and Pickup customers also have the option to make a $1, $3 or $5 donation at the online checkout.
“We are privileged to support the Johns Hopkins Kimmel Cancer Center and The Children’s Cancer Foundation in advancing their childhood cancer research,” said Ira Kress, president of Giant Food. “The campaign and annual success would not be possible without the support of our customers and employees. The Giant family is excited to once again work with our communities to raise awareness and funds to support these two local organizations and the critical work they do in researching, treating and eradicating childhood cancer.”
Three young local cancer fighters serve as Giant Food Pediatric Cancer ambassadors. These children, and many others like them, have faced many challenges, but the treatments they have received as a result of Giant’s support have enabled them to live healthier, happier lives.
Nine-year-old Ella Borowski was diagnosed with acute myeloid leukemia at the age of six. Ella’s favorite pastime is playing outside and when she grows up she wants to be a vet. If Ella had any superpowers, she would want to have the ability to turn into animals. Twelve-year-old Rajan Patel was diagnosed with acute lymphoblastic leukemia at the age of nine. Rajan’s favorite pastime is cycling and if he could have any super power it would be super speed. When Rajan grows up, he wants to be a radiologist. Nine-year-old Madelyn Olivia Smith was diagnosed with an extrarenal rhabdoid tumor at the age of four. When she’s not outside drawing, painting or exploring, Madelyn plays with her younger siblings Benjamin, Emma and Ethan. If she could have a superpower, it could fly.
“Since our founding in 1983, Giant Food has been by our side and committed to helping the children with cancer in our community in the most impactful way – by funding childhood cancer research,” notes CCF President Tasha Museles . “We are humbled and honored to receive the support of Giant and their customers, who have greatly enhanced CCF’s ability to advance treatments and aid healing for these brave warriors. On behalf of CCF and the community at large, we are deeply grateful to Giant Food for continuing its role as a local leader in raising funds for this tragically underfunded area of research.”
Giant was recently named the Children’s Cancer Foundation 2021 Gift of Life Awardee at the CCF’s 37th Annual Gala. The award is CCF’s highest honor – an acknowledgment of leaders and their companies who have made a difference in childhood cancer through both community and philanthropic efforts.
“Through our partnership with Giant Food, we continue to work side-by-side to raise awareness while driving tomorrow’s advances in pediatric cancer research and patient care,” said Donald Small, MD, Ph.D., director of pediatric oncology at the Johns Hopkins Kimmel Cancer Center. “The annual pediatric cancer fundraising program highlights the experience of our brave young patients, while also providing much-needed funding to help our clinicians and researchers develop personalized treatment options that lead to better outcomes and ultimately cures. We remain forever grateful for Giant Food’s partnership and look forward to everything we will achieve together.”
About Giant Food
This year Giant Food celebrates 85 years as a neighborhood supermarket. Since the opening of the first location on Georgia Ave. in Washington, DC in 1936, Giant is an integral part of the lives of our customers and the communities it serves. Giant is committed to being a better neighbor and has identified four key pillars of support related to local food insecurity, military aid, childhood cancer research and social equity. Giant is headquartered in Landover, Maryland and operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia with approximately 20,000 employees. Included in the 164 stores are 152 full-service pharmacies, 82 full-service PNC Banks and 24 Starbucks locations. Giant fits all the ways today’s busy shoppers want to shop – in-store or online. With 151 Giant Pickup locations and Giant Delivery available to all of our market areas in DC, MD, VA, and DE, customers have even more convenient options at their fingertips to get the best product, at the best prices, when and how they want it. For more information about Giant, visit: www.giantfood.com.
About Johns Hopkins Kimmel Cancer Center
The Johns Hopkins Kimmel Cancer Center, one of only 51 cancer centers in the country designated by the National Cancer Institute (NCI) as a comprehensive cancer center, has active programs in clinical research, laboratory research, education, community outreach, and prevention and check. The Kimmel Cancer Center is one of only two comprehensive cancer centers in the state of Maryland.
About the Children’s Cancer Foundation, Inc.
The Children’s Cancer Foundation is committed to funding local researchers, programs and facilities until every child is assured of a healthy future. The Children’s Cancer Foundation, Inc. (CCF), founded in 1983 and currently based in Columbia, MD, has awarded grants of more than $39 million to hospitals and researchers in the region to more effectively treat children diagnosed with cancer. CCF focuses on raising funds locally and partners with local hospitals in the Baltimore-Washington, DC area. More about CCF can be found at: childrenscancerfoundation.org. The Children’s Cancer Foundation, Inc. is exempt from tax under Section 501(c)(3).