Comoto Family Of Brands Joins Forces With The Pediatric Brain Tumor Foundation’s 2021 Ride For Kids To Fuel The Industry And Inspire The Community
Since 1991, PBTF has provided the leadership and funding to accelerate targeted therapies for children battling brain tumors. The Foundation is proud to provide families with the patient-family education, financial aid, and emotional support needed to navigate their child’s journey.
The PBTF Ride for Kids has been inspiring communities across the country for over 30 years. In addition to American Honda, Comoto joins forces with the Foundation to invite the motorsports industry to make the Ride for Kids the largest motorcycle charity event in the country. For decades, motorcyclists across the country have gathered to ride in their respective cities and raise money to help children with brain tumors – the leading cause of death from childhood cancer. This continued dedication has made Ride for Kids the longest-running and most successful motorcycle charity event in the nation.
To ensure the success of Ride for Kids this year, Comoto has actively involved each of its brands with the family. For example, Comoto will make a direct donation to PBTF of 2.5 for every mile recorded (up to 1 million miles) in the REVER app during the month-long Ride for Kids Challenge 2021 beginning August 12. Riders can participate in three ways: ride with REVER and/or a local Ride for Kids event, donate directly to PBTF, and shop at Cycle Gear, J&P Cycles and RevZilla (online and in-store) on Sunday, September 12, when 10% of all sales to PBTF is donated.
“We are honored to partner with American Honda to raise awareness for PBTF’s mission to support families affected by this disease. Partnering with PBTF allows us to bring our powersports community together and encourage them to enjoy enjoy their passion for riding while supporting a great cause. We at Comoto are proud that many of our colleagues and salespeople* have joined our effort, who have pledged additional sponsorship and assistance,” said Ken Murphy, President and CEO of Comoto.
“With the support of both the Comoto Family of Brands and American Honda, the world means to us,” said Bob McNamara, National Director of Fundraising and Community Engagement for PBTF. “Finding a cure for this disease is an ongoing battle. Through this collaboration, we have the opportunity to change the outcome for children with brain cancer, while enabling motorcyclists to support us by doing what they love most: riding .”
Click here for more information about the Ride for Kids and to find out how to participate.
About Comoto Cares
Comoto’s mission is to serve the rider, fuel the industry and inspire the community. That mission is ingrained in Comoto Cares. Comoto Cares promotes the positive impact of motorcycle enthusiasts on society by concentrating donations of time, money and resources into four categories: promoting motorsport safety; support for veterans’ mental health and well-being; building an equitable pipeline for quality education and career development; and involving our team members in meaningful volunteering.
About the Children’s Brain Tumors Foundation
Every day, 13 children and teenagers are diagnosed with brain tumors, the deadliest and most common cancer in children under the age of 15. Every day they fight for their lives. It’s a battle that the Pediatric Brain Tumor Foundation is here to help families win. A Leader in the Brain Tumor and Child Cancer Communities, PBTF’s Mission of Care. Healing. thrive. reflects its commitment to cure all childhood brain tumors and transform the way children and their families are cared for. Since 1991, PBTF has provided strategic leadership and funding to accelerate the number of targeted therapies for children today battling brain tumors, while equipping families with the patient family education, financial assistance, and emotional support they need to complete their child’s journey. to navigate. A world without brain tumors in children is possible if we work together to bring about real, meaningful change. Learn more at www.curethekids.org.
About the Comoto brand family
Comoto is America’s largest and fastest growing omni-channel platform in the powersports aftermarket products industry, focused on enhancing the experience of moto enthusiasts around the world. The Comoto, RevZilla, Cycle Gear, J&P Cycles and REVER brands deliver premium products, dedicated expertise, engaging media and passionate customer support to the rider community through the best e-commerce and retail experiences.
*$55k total additional sponsorship from: Tucker, Western Powersports, Shoei, Alpinestars USA, Fox Racing, Sena, Dunlop Tires, Pirelli Tires, Arai Helmets, O’Neal Racing, Biltwell, Vortex, Cardo, REV’IT!, Michelin Tires , Satanoff Insurance, Culture Amp, Deloitee, NFP Corporate Benefits
SOURCE Comoto family of brands